Unified Grocers Launch Consumer-Focused Web Site

LOS ANGELES, Dec. 2, 2009 (GLOBE NEWSWIRE) — Unified Grocers’ IGA Market Fresh member stores launched a new consumer-focused, interactive website this month. The site, www.igamarketfresh.com, is designed to provide shoppers a broad range of valuable features and personalized consumer content to bring extra value to their online and in-store shopping experiences.

Among the many benefits that the site offers shoppers is the ability to create their own personalized, online account to receive e-mail notification of weekly specials, develop personalized shopping lists, and be provided meal ideas and recipes using sale items. Visitors can also view the weekly advertising flyers of the IGA Market Fresh stores in their area, and search the ads by product, brand, and department. Another handy feature is the ability for guests to create their own online cookbooks from the thousands of timely recipes the IGA Market Fresh site regularly provides. Shoppers can also rate and review the recipes that they have tried.

Unified Grocers has partnered with Webstop.com, Inc., a leading provider of Internet technology solutions specializing in the grocery industry, to help create powerful Internet websites for Unified’s member retail stores and provide extra value for their shoppers and site visitors. The IGA Market Fresh website is the first of many independent grocery store sites that Unified and their members plan to develop by leveraging their combined resources to provide robust Internet experiences for the shoppers of today and the future.

The IGA Market Fresh stores who were among the initial participants in the launch of www.IGAmarketfresh.com include six Washington locations (Allen Creek IGA Market Fresh, Marysville, Wash.; Goldendale IGA Market Fresh, Goldendale, Wash.; Granite Falls Market Fresh IGA, Granite Falls, Wash.; Hoodsport IGA Market Fresh, Hood Canal, Wash.; Kingston IGA Market Fresh, Kingston, Wash.; and Toledo IGA Market Fresh, Toledo, Wash.) and one Oregon location (St. Helens IGA Market Fresh, St. Helens, Ore.). Shoppers are encouraged to learn more about these fine independent retailers and their many in-store and online events by browsing the website and visiting their stores. As the IGA Red Oval Alliance continues to grow in the West, the site will expand its offerings for consumers.

Source: Unified Grocers Inc.