Walgreen Co. plans to offer fresh foods and prepared meals to draw time-starved shoppers to its more than 7,000 stores, taking on retailers such as Target Corp. and Kroger Co.
The drugstore chain has been talking with foodmakers including Unilever NV, Nestle SA and Sara Lee Corp. about creating private-label and branded products, said Bryan Pugh, vice president of merchandising.
Everyone is time-starved and we have the most convenient 7,000 locations in the U.S., Pugh said in a Jan. 11 telephone interview. Theyre on-the-way-home destinations that are easy to get in and out of and will provide a good value. He declined to say when the project will be implemented or how much it costs.
Walgreen, based in Deerfield, Illinois, must sort out supply and distribution issues and test in some markets before introducing freshly prepared foods such as salads, cut fruits, ready-to-bake pizzas and sandwiches into more stores, he said.
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