Walmart Creates New Executive Role Aimed At Serving Customers

Walmart has appointed a former American Express executive to the newly created role of chief customer officer, focused on attracting shoppers and offering better customer service, at a time when competition in the retail industry has made it tough to retain shoppers.

The newly named executive, Janey Whiteside, will be responsible for both Walmart stores and its e-commerce offerings and will join the retailer on Aug. 1, according to a memo sent to employees by Walmart U.S. Chief Executive Greg Foran and e-commerce chief Marc Lore. Walmart provided a copy of the memo to Reuters.

Whiteside spent two decades at American Express, in areas including relationship management, marketing and customer engagement.

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