Whole Foods Overtaking Amazon's Brands With $10M In Online Sales In 4 Months

Amazon has sold $10 million in Whole Foods snacks, canned foods, and frozen fruits and vegetables in the first four months since the brand became available on the retailer's website.

Whole Foods' 365 Everyday Value brand is now the No. 2-selling private-label brand that Amazon offers, according to a report by One Click Retail, an ecommerce analytics firm.

The top-selling brand is AmazonBasics, which features generic versions of electronics accessories, like cables and plugs.

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