Check out your favorite market’s canned fish aisle or frozen-food section these days, and you’ll see numerous brands of tuna, salmon and other wild-caught seafood all claiming to be “sustainable.”
The situation was very different back in 1999 when Henry Lovejoy and his wife, Lisa, founded EcoFish in Dover, New Hampshire to supply restaurant chefs and concerned consumers with responsibly caught seafood that didn’t deplete fish stocks or hurt other species, such as dolphins.
“One of the biggest challenges we had right out of the gate was that no one was doing this,” says Henry Lovejoy, who serves as CEO and president. “You’d mention sustainable seafood and no one knew what it meant. It hadn’t been defined yet. We really saw this as a tremendous business opportunity.”
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