The Maine Department of Marine Resources has chosen a mix of branding experts, lobstermen, business owners and state officials for the board of directors of the new Maine Lobster Marketing Collaborative.
The appointees, announced Monday, will work to market and promote Maine lobster as part of an effort to increase demand and help Maine’s economy. Last year, Maine lobstermen hauled a record 123 million pounds of lobster, up 18 percent from 2011, but the total wholesale value dropped 1.1 percent, to $331 million.
“We sought out a board of leaders, innovators, marketing experts, harvesters, processors, dealers, small-business owners and people who are eager to re-energize the Maine Lobster brand,” Patrick Keliher, commissioner of the Department of Marine Resources, said in a written statement. “I am confident that they will be successful in setting an effective marketing course for the future and creating a new high level of excitement and demand for Maine Lobster.”
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