CORDOVA, Alaska — For the first time Alaskan Prince William Sound sockeye will be regionally branded, promoted, and available in Hy-Vee grocery stores the week of June 28th across 8 Midwest states, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Seafood department customers will be met with branded in-store signage such as posters, in ice signs, seafood case clings and packaging labels announcing the arrival of Alaskan salmon to the Midwest.
Prince William Sound is like no other place in the world. Surrounded by spectacular glaciers and mountains, and shielded from the open ocean by barrier islands, this rugged sound on Alaska’s south-central coast is home to a variety of wildlife. Salmon thrive in these pristine, glacial-fed waters.
Alaskan sockeye salmon are rich in flavor with a silken texture and vibrant deep color of wild salmon. A nutritional powerhouse, high in omega-3 fatty acids, Alaskan salmon is known for its health benefits and its delicious taste. Prince William Sound sockeye salmon are harvested sustainably and in small batches, so consumers can be assured they are making sound purchasing decisions while getting the best Alaska has to offer. Prince William Sound fishermen are committed to fishing responsibly. Sustainability practices ensure enough salmon can complete their journey so that Alaskan salmon can be fished and eaten year after year, generation after generation.
Prince William Sound Alaskan salmon is certified by both the Responsible Fisheries Management (RFM) and Marine Stewardship Council (MSC). When patrons see the Prince William Sound name, they can trust that their salmon is sustainable and of exceptional quality. Visit our website to learn more about Prince William Sound salmon.
About Copper River/Prince William Sound Marketing Association
The Copper River/Prince William Sound Marketing Association, a non-profit fisherman-funded regional seafood development association, works on behalf of the 540 plus commercial salmon fisherman of Coastal South Central Alaska. The association works to build brand awareness for Prince William Sound sockeye salmon as well as wild Copper River king, sockeye and coho salmon. For additional information contact: Christa Hoover, Executive Director info@copperrivermarketing.org Copper River/PWS Marketing Association Box 199, Cordova, Alaska 99574 t: 907.424.3459: f: 907.424.3430
Source: Copper River/Prince William Sound Marketing Association