Arctic char from a small Nunavut fishery has caught the attention of upscale restaurants across North America, with restaurateurs and customers willing to pay top dollar for the all-natural protein.
The popularity of wild Arctic char has led to a jump in sales for Cambridge Bay-based Kitikmeot Foods, from slightly less than $450,000 in 2008 to about $600,000 in 2009, according to recently released figures from the Nunavut Development Corp.
The heightened sales are partly attributed to CleanFish, a San Francisco-based company that links sustainable fisheries with some prestigious U.S. restaurants and retailers.
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