Lobster fishermen across Prince Edward Island have voted to take the marketing of their product into their own hands.
They want to create a lobster commodity board and voted 76 per cent in favour of it. About 650 fishermen were registered to vote.
Ian MacPherson, the executive director of the Prince Edward Island's Fishermen Association, said having their own board would allow them to have more input and be a part of the solution against low prices.
"We want to tell the world not only about our live [product], but our processed product and how excellent it is. And you've got to tell people, you can't just expect people to know that," said MacPherson.
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