Retailers, FDACS Team Up To Support Florida Seafood

TALLAHASSEE – Three major grocery retailers will promote Florida seafood products in July and August through an advertising partnership with the Florida Department of Agriculture and Consumer Services.

Participating retailers will advertise Florida seafood products in their newspaper advertisements and in-store promotions using the “Fresh from Florida Seafood” logos and the “Florida Gulf Safe” logo. The campaign runs through August 16 at Publix Super Markets, Kroger Stores Atlanta Region, and Central Market/HEB in Texas.

“I am pleased that these retailers are partnering with our department to promote Florida seafood products,” Florida Agriculture Commissioner Charles H. Bronson said. “The extensive news coverage of the Gulf oil spill has left some consumers with the mistaken impression that Florida seafood is unavailable or in limited supply. This promotion will help get out the message that Florida seafood is safe, plentiful and available.”

The promotion coincides with July Fourth celebrations and summertime outdoor grilling activities, which are ideal for enjoying Florida’s seafood harvest.

Source: Florida Department of Agriculture and Consumer Services