SeaPak Enters 'Tasty' Partnership With BuzzFeed

Beginning this January and for the next six months, the BuzzFeed Tasty logo will appear on SeaPak’s Shrimp Scampi product at retailers nationwide. This makes SeaPak the first-to-market frozen retail brand to feature the BuzzFeed Tasty logo on its packaging.

In 2017, SeaPak’s partnership with BuzzFeed Tasty, the largest social food network, resulted in more than 45 million impressions and 358,345 engagements. This high level of awareness for the versatility of frozen seafood is creating significant momentum for the category.

Key Facts:

  • Tasty reaches more than 539M people monthly
  • Tasty reaches 1 in 3 americans

    •  And 2 in 3 Millennials, reaching 44M 18-34 years old monthly in the US
  • 67% of Tasty’s audience have made a Tasty recipe

Source: SeaPak