Seafood is the preferred choice of U.S. consumers looking to eat less meat, and seafood eco-labels such as the Global Seafood Alliance’s (GSA) Best Aquaculture Practices (BAP) are influencing the perceptions of the seafood that they purchase and the supermarkets and restaurants that they frequent.
That’s according to new research targeting 3,000 U.S. adult consumers and 400 purchasing decision makers in foodservice, conducted by Changing Tastes and administered by GSA earlier this year.
The research sheds new light on U.S. consumers’ shifting protein-consumption behaviors. Almost one-third of U.S. consumers are “substantially” interested in eating less meat, including beef, pork and lamb.
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