After the MSC suspended certification of North Sea Cod, the Norwegian Seafood Council urges consumers to be vigilant about origin. Norwegian cod comes from one of the world’s most sustainable fish stocks.
It is not easy being a conscious consumer these days. They are bombarded with headlines about what to eat and not eat, often failing to communicate the whole picture, only serving to misinform and confuse consumers who are trying to make healthy and sustainable food choices.
Most recently, the humble cod fell victim to the media’s drive to sensationalise events. As the Marine Stewardship Council (MSC) removed their certification of North Sea Cod, several media, particularly in the UK, ran headlines announcing that cod is now off the menu. This could not be further from the truth.
To read the rest of the story, please go to: Norwegian Seafood Council