Outer Bank tourists fill their grocery carts with seafood and order fish at local restaurants. Outer Banks fishermen catch tons of fish in the nearby ocean and sounds. Often, one has little to do with the other.
To help bridge that gap, Dare County is preparing to launch a branding program, “Outer Banks Catch,” to promote locally caught seafood and inform consumers about what kinds of fresh fish are available when.
“This is really going to help the fishermen educate the general public, which is ultimately going to help the commercial fisherman,” said Jamie Reibel, a member of the county’s working watermen committee. “It’s worthy.”
Mike Johnson, a county commissioner, said that the vast majority of seafood eaten nationally, including in the Outer Banks, is caught overseas.
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