WARREN, Mich., Feb. 15, 2011 — Jerry Newport, director of national sales at Wholey Seafood, announced a marketing campaign to support the introduction of Wholey Seafood's Boil in the Bag Seafood Entrees.
The campaign for the seven Boil in the Bag entrees involves in-store materials, a new website at wholeyseafood.com, online banner ads and free-standing coupon inserts. Materials use the unique and differentiating theme "Seafood with Saucy Seaphistication™." The campaign was developed by SMZ of Troy, MI.
The promotional launch reinforces that each Boil in the Bag entree has been designed so that it requires minimal prep time and clean up and cooks to perfection in 15 minutes or less. Wholey Boil in the Bag entree choices pair farm-raised tilapia, shrimp or Norwegian salmon with intriguing sauces that are packed with flavor and have been created exclusively for Wholey Seafood by Irish Provenance. Additional sauce is included with each entree and can be used for an accompanying side dish.
"These Boil in the Bag Seafood Entrees are in a category all their own. Nothing like them exist in the marketplace," Newport said. "We're proud to bring consumers a product that makes it easy to enjoy restaurant quality seafood at home with virtually no work."
Boil in the Bag Seafood Entrees have seven delicious flavors to choose from: Bearnaise, Tarragon, Lemon Salmon; Cayenne, Thyme, Tomato Salmon; Fiery Tomato, Cilantro, Pepper Salmon; Cayenne, Ginger & Garlic, Coconut Shrimp; Sweet Chili, Lime, Cilantro Shrimp; Garlic, Lemon, Parsley Tilapia and Pineapple, Chili, Tomato Tilapia.
For more information including store locations, visit the new wholeyseafood.com.
Source: Wholey Seafood