American Floral Endowment Surpasses Initial Fundraising Goal in Under 30 Days

Today marks the halfway point of AFE’s 60 Day Fundraising Campaign! Thanks to the quick work of AFE’s ambassadors and the generosity of our floral industry community, AFE has surpassed its initial goal of $60,000 within the first 30 days. With the support of AFE’s volunteer fundraising team consisting of its Board of Trustees, staff, and longtime supporters, AFE is setting a new goal of $100,000 with the remaining 30 days!

Floral Marketing Research Fund Announces Rebranding

The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral Marketing Fund (FMF). The comprehensive rebrand elevates the need to focus on collaborative marketing efforts and position the Floral Marketing Fund to bring industry organizations together.

2021 Paul Thomas Floriculture Production Intern of the Year, Sherman Hartman

A large part of our industry’s future relies on the minds and green thumbs of young professionals studying, researching, and working in the field. The American Floral Endowment (AFE) recognizes one such prodigy by awarding the 2nd annual Paul Thomas Floriculture Production Intern of the Year Award.

American Floral Endowment Seeks Industry Input for Strategic Planning

The American Floral Endowment (AFE) asks for industry feedback as they engage in a new strategic planning process this summer. Please take a short 7-minute survey that will help lead the development of the Endowment’s new strategic plan.

American Floral Endowment Announces 60 Days to Raise $60,000 – Peer-to-Peer Campaign

For the second year in a row, AFE’s annual fundraising event will be held virtually in order to assure the safety and health of our floral community. As a Board and staff, our shared goal for this virtual non-event is to raise $60,000 in 60 days! (Monday, June 14th to Friday, August 13th)