A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one location in British Columbia and one in Saskatchewan in September 2020. …
How do we hit our financial bull’s eye and convert the pigeons of discontent into the bluebirds of happiness? …
The American Floral Endowment is pleased to announce that 16 organizations will receive funding through our 2020-2021 Educational Grants. …
The American Floral Endowment (AFE) announces a new memorial tribute in memory of Arthur Brentwood Humphrey, a longtime friend of the floral industry who died on October 6, 2020, at the age of 74. The $ 1,000 fund was established by the Mayme Leong Family of Ah Sam Florist and Ken & Lynn Young of Phoenix Flower Shops. …
In light of the COVID-19 Pandemic, the American Floral Endowment transformed their Annual Fundraising Dinner into a Virtual Mask-erade, which featured a photo contest sponsored by Rio Roses. The contest ran from August until mid-September and encouraged participants to use their Giving to Grow event mask to design their own mask-erade look. …
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