Krissy Doyle Memorial Tribute Established

September 10, 2019 American Floral Endowment

Krissy worked for nearly two decades as SAF’s manager of Member and Data Services before passing away in the summer of 2019 at the age of 49 after a valiant fight with cancer.

Michael Kraft Memorial Tribute Established

September 5, 2019 American Floral Endowment

Michael was a treasured member of the floral industry from the age of 22 when he joined the family business. Alongside his two brothers, for over 30 years, he co-owned Nanz & Kraft Florists in Louisville, Kentucky, founded in 1850.

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AFE Awards More than $42,000 in 2019 Scholarships

August 23, 2019 Perishable News

The American Floral Endowment (AFE) has awarded 15 students with scholarships totaling $42,300. Seventy-four applications were received for this 2019 scholarship cycle.

Awaken: My AIFD 2019 Experience

An experience of a lifetime, not only for myself but for three of my team members as well. While only two of the members actually attended conference classes with me, our shop wedding coordinator and designer. The third, our sales associate, became inspired so much so, that we are now working towards her becoming a designer as well!

SAF, AFE Partner Up to Advance Floral Industry Research Priorities

A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge research today and into the future, thanks to a strategic new agreement between two longtime industry groups.