American Floral Endowment

The American Floral Endowment Transforms Their Annual Fundraising Dinner into a Virtual Mask-erade Event

August 10, 2020 American Floral Endowment

Calling all artisans, creatives, and floral designers! In light of the COVID-19 Pandemic, the American Floral Endowment has transformed their Annual Fundraising Dinner into a Virtual Mask-erade. All sectors of the floriculture industry are invited to attend including retail, wholesale, affiliate, and suppliers of fresh-cuts, potted plants, hard goods, care products, tools, accessories, and more! …

“Hugs & Smiles Bouquet” Consumer Promotion Campaign is a Floral Industry Collaboration

August 6, 2020 Great Lakes Floral Association

The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign. …

Great Lakes Floral Association Kicks Off “Hugs & Smiles Bouquet” Consumer Promotion Campaign

July 27, 2020 Great Lakes Floral Association

The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers to buy more flowers. …

Determining Consumer Preferences for Floral Designs Elements

July 20, 2020 American Floral Endowment

This project, co-funded by the Floral Marketing Research Fund and PMA, seeks to answer this overarching question and thereby enhance the likelihood of floral purchases in the future. …

AFE: COVID-19 FAQs and Safety Guidelines for the Floral Industry

June 17, 2020 American Floral Endowment

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety of family, friends, and employees. All segments have been required to adjust to local and state mandates. And, without a doubt, this virus has impacted every aspect of our daily lives. …