2nd Annual #FlowerLoveVideoContest Winners Announced

January 28, 2019 American Floral Endowment

The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest.

Want to Learn the Best Ways to use AFE’s #FlowerMarketingMonday Videos?

January 7, 2019 American Floral Endowment

Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday!

National Floriculture Forum 2019

December 26, 2018 American Floral Endowment

The National Floriculture Forum (NFF) will meet from February 16-17, 2019, in Chicago, Illinois. The NFF continues an annual tradition dating back to the early 1990s, with an educational meeting for industry leaders, university faculty, graduate students and government scientists from academic institutions, governmental agencies and the greenhouse industry.

AFE: How To Succeed by Thinking Beyond ‘Success’

December 20, 2018 American Floral Endowment

Running a business day to day, it’s not easy to keep an eye on the big picture. And, in this age of global commerce and electronic communications, it can be challenging to build and maintain the person-to-person relationships that sustain a healthy business—especially a healthy flower business.

Buddy Jacobson Memorial Tribute Established

December 17, 2018 American Floral Endowment

AFE received the sad news that beloved industry member and Former President and Chairman of Jacobson Floral Supply, Alan H. “Buddy” Jacobson passed away Thursday, November 29, 2018 at age 87. To forever honor Buddy, a Memorial Tribute has been established within AFE by Buddy’s friends at DESIGN MASTER color tool, inc.