“Hugs & Smiles Bouquet” Consumer Promotion Campaign is a Floral Industry Collaboration

The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign.

Great Lakes Floral Association Kicks Off “Hugs & Smiles Bouquet” Consumer Promotion Campaign

The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers to buy more flowers.

Determining Consumer Preferences for Floral Designs Elements

This project, co-funded by the Floral Marketing Research Fund and PMA, seeks to answer this overarching question and thereby enhance the likelihood of floral purchases in the future.

AFE: COVID-19 FAQs and Safety Guidelines for the Floral Industry

The Coronavirus hit the floral industry very hard this spring at a time that usually has high sales and profits. In the first few weeks of this pandemic, floral sales plummeted. We were concerned not only about the survival of businesses but for the health and safety of family, friends, and employees. All segments have been required to adjust to local and state mandates. And, without a doubt, this virus has impacted every aspect of our daily lives.

AFE Announces Recipient of Inaugural Paul Thomas Floriculture Intern of the Year

The award, sponsored by the Vic & Margaret Ball Internship Fund, is intended to promote awareness of all the student programs administered by AFE. It honors the late Dr. Paul Thomas, retired University of Georgia professor, and AFE Ambassador, a tireless and effective supporter of these programs.