Memorial Tribute Established in Memory of Gene Willis

A memorial tribute honoring Gene Merrill Willis has been established through the American Floral Endowment (AFE) by Pete Garcia Company/Garcia Group. Gene M. Willis, 81, of Jamul, CA, passed away unexpectedly but peacefully in his home on March 22, 2023. He is most known by the industry through his career of work at San Diego Florist Supplies, Inc.

Keeping Flowers Fresh: New AFE-Funded Research Exploring Alternatives to Ethylene Inhibitors

In the floriculture industry, ethylene’s effects can significantly reduce the quality and longevity of cut flowers during storage and transport. AFE-funded researchers at the University of Texas at Arlington have been hard at work trying to find a way to inhibit ethylene’s adverse effects, and recent discoveries may offer promising alternatives to the methods currently in use. 

Announcing AFE’s Paul Ecke, Jr. and Altman Family Scholars

These six individuals have a plethora of accomplishments in the industry and have their sights set on even further growth. AFE strives to uplift young professionals and support them as they pursue futures in our industry.

The American Floral Endowment’s 2023 Fundraising Campaign R.I.S.E. to Support

R.I.S.E. up to support the floral industry! In an effort to continue to increase support for important research, education, and other floriculture programs to advance our industry, the American Floral Endowment (AFE) is conducting an annual virtual fundraising campaign. 

American Floral Endowment Now Accepting Research Proposals for the 2024-2025 Funding Cycle

Calling all University Researchers! The American Floral Endowment (AFE) is now accepting new research proposal applications for the 2024-2025 funding cycle. The application deadline is August 1, 2023.