New Study Identifies Consumer Preferences in Floral Design

January 29, 2019 American Floral Endowment

In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior.

2nd Annual #FlowerLoveVideoContest Winners Announced

January 28, 2019 American Floral Endowment

The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest.

Want to Learn the Best Ways to use AFE’s #FlowerMarketingMonday Videos?

January 7, 2019 American Floral Endowment

Move over Taco Tuesday! AFE made a new day of the week that started its own viral buzz. Better yet, this day is especially for the floral industry. Introducing… #FlowerMarketingMonday!

National Floriculture Forum 2019

December 26, 2018 American Floral Endowment

The National Floriculture Forum (NFF) will meet from February 16-17, 2019, in Chicago, Illinois. The NFF continues an annual tradition dating back to the early 1990s, with an educational meeting for industry leaders, university faculty, graduate students and government scientists from academic institutions, governmental agencies and the greenhouse industry.

AFE: How To Succeed by Thinking Beyond ‘Success’

December 20, 2018 American Floral Endowment

Running a business day to day, it’s not easy to keep an eye on the big picture. And, in this age of global commerce and electronic communications, it can be challenging to build and maintain the person-to-person relationships that sustain a healthy business—especially a healthy flower business.