American Grown Flowers Month 2021: What it is & How to Participate

July 2021 is our annual celebration of American Grown Flowers Month, historically recognized by Congress with a special resolution celebrating the industry for the economic and cultural impact of America’s cut flower and foliage farmers provide.

American Grown Flowers Month Celebrated Throughout the Country

This year was certainly different from other years but that didn’t dampen the success of American Grown Flowers Month. Actually, people more than ever were seeking out flowers to adorn their homes and lift their moods. In fact, we have heard from more than one retailer that this was their busiest July year to date and not just flowers overall but American Grown flowers!

Photo courtesy United Supermarkets, Lubbock, TX.

A Quest For Wellness – Offer Flowers and Plants as Solutions

If celebrating American Grown Flowers helps consumers enjoy more flowers in July, then go for it – but keep the promotional spirit going for the next 11 months.

It’s American Grown Flowers Month

For the fourth year in a row, the U.S. Senate has designated July American Grown Flowers Month, recognizing the economic and cultural impact of America’s cut flower and greens farmers. It’s an amazing form of recognition right at the height of flower season!

Florists, How Will You Celebrate American Grown Flowers Month?

Last year, DVFlora surprised and delighted many of its customers with its DV Crush program during American Grown Flowers Month – a hand-curated box of American Grown Flowers that designers used to create a magical arrangement, share on social media and then be entered to win a credit for flower purchases. This July, DVFlora is taking it to the next level!