FirstFruits Marketing is excited to announce the launch of another Opal apple season. Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it the yellow apple with a crispy bite. This year, retailers can look forward to new campaign including new in-store marketing including signage, bins and social media tool kit all inviting consumers to “Crave the Crunch”. …
Washington state, the nation’s leading producer of apples, is expecting a smaller crop yield this year. Washington produces 65% of the fresh apples grown in the U.S., and as growers are reaching the midway point of harvest, they are observing an approximately 10% lighter crop load on the trees than the original estimate released in August. …
This season, Stemilt is bringing innovation to Artisan Organics™ once again through a partnership with Apeel and their plant-based protection for organic apples. …
Okanagan Specialty Fruits (OSF) is pleased to announce Bob Wilkinson has joined the company as its new Director of Sales. …
Just three weeks into the 2020 SweeTango® apple season, the brand’s marketing and sales desks report that retailers are “really taking to” a “vintage” crop, driving sales up more than 15 percent year-over-year. …
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