Great Lakes Floral Association “Hugs & Smiles Bouquet” Consumer Promotion Campaign Huge Success

The Great Lakes Floral Association (GLFA) in collaboration with the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores has created the “Hugs & Smiles Bouquet” consumer marketing campaign.

Great Lakes Floral Association Kicks Off “Hugs & Smiles Bouquet” Consumer Promotion Campaign

The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers to buy more flowers.