Christine Durkin, a Marketing Consultant will work part-time for GAPP, helping to manage its Partnership Programs around the world and identifying new marketing opportunities where Wild Alaska Pollock and its attributes can shine. …
As part of its North American Partnership Program, 7-Eleven will launch a new Wild Alaska Pollock item perfect for convenience store customers looking for a protein-packed snack, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …
Based on GAPP’s analysis of 2020 production and trade data, it is clear that Americans are increasingly looking for their Pollock to be Wild Alaska Pollock with a record 61 percent of all Pollock fillets consumed domestically last year being of U.S. origin, GAPP announced. …
Consumers long thought to have been put off by terminology used by surimi seafood products in the U.S. market may be able to put those fears to rest after research indicated that consumers are not put off by ‘imitation’ labels and see information about surimi seafood’s origin—Wild Alaska Pollock—as a huge bonus, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. …
This substantial investment will fund twelve unique projects that bring Wild Alaska Pollock in new forms and new channels, or associated with influencers, to market in very exciting ways to North American consumers over the next year. Significantly, the partners in this round have committed to supporting the program with matching funds that more than quadruple the GAPP investment, helping to further build demand and raise awareness for Wild Alaska Pollock. …
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