Allied Wild Alaska Pollock Associations Brief Staff, NGOs on Capitol Hill

Leading representatives from the Association of Genuine Alaska Pollock Producers (GAPP), NOAA Fisheries, At-Sea Processors Association and Marine Stewardship Council gathered for a briefing hosted by the Oceans Caucus Foundation (OCF) meant to highlight successful partnerships that are good for both business and America’s domestic natural resources. The briefing, held in the Russell Senate Building, was attended by Congressional staff and NGO representatives connected to the seafood industry.

Genuine Alaska Pollock Producers, True North Seafood and Martha Stewart introduce U.S. Consumers to Delicious Wild Alaska Pollock

The Association of Genuine Alaska Pollock Producers (GAPP) and True North Seafood announced a partnership to promote these new offerings—two of which feature Wild Alaska Pollock—as part of GAPP’s North American Partnership Program. This will be the second time that GAPP has partnered with True North Seafood under the partnership program.

GAPP, Fishpeople to Promote New, Innovative Meal Kits with Wild Alaska Pollock

As part of its North American Partnership Program, the Association of Genuine Alaska Pollock Producers (GAPP) announced recently that it will partner for the first time with Portland, Oregon-based company Fishpeople to promote their two meal kits featuring Wild Alaska Pollock. The company, founded by Duncan Berry and Kipp Baratoff, makes choosing pure, responsibly-sourced seafood both simple and wildly delicious for consumers nationwide.

GAPP Announces Ketchum as Agency of Record

As part of its new organizational Strategic Plan, the Association of Genuine Alaska Pollock Producers (GAPP) announced today that it has hired Ketchum to serve as its agency of record, helping the organization craft a global brand narrative for Wild Alaska Pollock.

GAPP Announces Wild Alaska Pollock Lent Challenge

The Association of Genuine Alaska Pollock Producers (GAPP) announced its #Wapfor40 challenge today as the Lenten seafood season officially begins. The challenge is meant to showcase the prevalence of Wild Alaska Pollock on menus at beloved quick service restaurants and in retail products in a variety of forms and help consumers get excited about the fish and its story of superior taste, nutrition and sustainability.