Superfresh Growers New Crop Apple Season: Abundance and Quality Unite

August 22, 2023 Superfresh Growers

As the new crop apple season dawns upon us, there is cause for
excitement in the apple industry. Washington State, proudly reports a remarkable 29% increase
in its apple crop. This surge in production can be attributed to the favorable spring conditions
that have nurtured a bountiful yield of clean and high-quality fruit.

Autumn Glory Apple Off to Record-Shattering Start

January 16, 2023 Domex Superfresh Growers

In November, Autumn Glory® apple hit the retail shelves for a record-shattering season start. Shipment volumes were at all-time highs, ranking Autumn Glory as number two in the Washington State “Other Variety” category according to the November shipment report. The week after Thanksgiving sported a whopping 104% growth over the previous year.

Autumn Glory Consumer Demand Grows

February 10, 2022 Domex Superfresh Growers

Autumn Glory® apple is so delicious and unique in flavor that consumers are stockpiling supply. Consumer Adrienne B. wrote that she “stocked up almost to the point of hoarding… I think I will die without Autumn Glory apples in my life.” Another consumer, Phoebe F., wrote “Definitely do not pass up on ordering these apples. Perfectly crunchy, sweet, hint of cinnamon and brown sugar … and turns out it’s healthy for you!”

Category Data: Autumn Glory Apple Enjoys Third Consecutive Month of Strong Growth

Superfresh Growers® is looking forward to a strong apple and pear-filled spring and summer. In March category data, Autumn Glory® apple shines like a ray of sunshine in an overall flat apple market. The pear category is growing, with organics driving the increase.

February Category Management: Autumn Glory Rocks Apple Category

April 3, 2019 Superfresh Growers

February was National Snack Month and Americans showed that apples and pears remain a favorite snack! Category data shows that both apples and pears were up in sales. Core varieties held their own, maintaining positive growth, while proprietary varieties pulled the category down, with the exception of Autumn Glory®. Autumn Glory growth was up more than 400%, helping to build momentum. Organics continue to power apple sales, while pear sales continue to increase.