Celebrate 10 Years of California Avocado Month This June

Ten years ago, the California Avocado Commission first observed June officially as California Avocado Month and are excited to continue celebrating this long-standing tradition. As an ode to the past ten years, the Commission has enlisted the culinary talents of Southern California-native, Chef Nyesha Arrington, to create two delicious and seasonal recipes that prominently feature California avocados, which are grown by about 3,000 California avocado growers with groves from San Diego to Monterey.

The Hass Avocado Board Continues Industry Webinar Series with Nutrition Spotlight

May 19, 2022 Hass Avocado Board

 The Hass Avocado Board (HAB) is hosting the next installment in its complimentary industry webinar series, on May 26, 2022, from 1:00 p.m.-1:30 p.m. PT. The webinar, “Leveraging the Avocado’s Nutrition Story to Drive Demand,” will educate attendees on highlighting the nutritional benefits of avocados to help drive demand using ready-to-use resources from HAB’s Avocado Nutrition Center and Love One Today®.

New Avocado Partnership Offers Smoother Supply from Mexico

May 13, 2022 Oppy

A unique opportunity to keep shelves stocked with high quality Mexican avocados has arrived, thanks to the addition of AvoWorks to the Oppy-Eco Farms go-to-market strategy.

Seasonality is in the Bag with West Pak Avocado’s Party Pak

May 11, 2022 West Pak Avocado

Helping retailers stay relevant in the produce department and expand their avocado SKUs, West Pak Avocado proudly announces the official launch of Party Pak. This bag of jumbo fruit transitions with every season, featuring a new look and reason to celebrate the goodness of avocados. Festive seasonal packaging highlights recipes on the grab-and-go bag, while the American Heart Association’s Heart-Check mark reminds shoppers of the healthy reasons to choose avocados for every occasion.

Moxxy Marketing Takes Desbry Brand to New Heights

May 9, 2022 Moxxy

A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce witnessed this first-hand as a result of their partnership with Moxxy Marketing on their Desbry tropical avocados program.