Index Fresh: Crowded US Avocado Market Forecasted to Cool Last Year’s Hot Prices

January 18, 2023 Index Fresh

Heavy volumes of avocado imports are expected in the US in 2023, which has industry experts anticipating a more saturated market than the avocado-lite 2022. Avocado packer and marketer Index Fresh is working to keep California growers informed and positioned to benefit from the best possible pricing windows amid potentially crowded market conditions.

Mission Produce Launches “Here For Good” Campaign In Celebration of 40-Year Anniversary

January 10, 2023 Mission Produce

Mission Produce, Inc. a world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos and blueberries, today announced the launch of its 2023 campaign, “Here for Good,” a global celebration of the Company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment.

Saborea Uno Hoy Leverages Latest Research to Elevate Value and Help Sustain Purchase Levels of Avocados Amongst Key U.S. Hispanic Consumers

January 3, 2023 Hass Avocado Board

Customized for Hispanic consumers, Aguacates Frescos – Saborea Uno Hoy® (SUH) is a leading, culturally relevant source of the healthiest reasons and tastiest ways to enjoy fresh avocados. Research shows the Hispanic population is influential and in fact, made up more than half of total U.S. population growth over the past decade.

West Pak Avocado Donates to Brighter Bites

December 23, 2022 West Pak Avocado

As part of the company’s West Pak Cares committee community involvement program, West Pak Avocado of Murrieta, California, has donated a load of 134,500 avocados to Brighter Bites – a Houston-based nonprofit that delivers fresh fruits and vegetables directly into families’ hands. The organization has provided more than 50 million pounds of produce and hundreds of thousands of nutrition education materials to more than 500,000 individuals in Texas, California, Florida, New York, and Washington DC.

Avocados From Mexico Kicks Off its Return as a Big Game Advertiser

December 9, 2022 Avocados From Mexico

Time to huddle up and chow down. Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S., is confirming they will be back at the Big Game, sparking goodness on television screens nationwide for the eighth time in a decade with a 30-second spot on advertising’s biggest night. The beloved brand is no stranger to the Big Game and will touchdown in February 2023 with a new ad, supported by a fully integrated 360 marketing campaign.