PA Beef Council Continues to Serve During COVID-19 Crisis

The PA Beef Council (PBC) staff has been very busy shifting from in-person efforts to virtual and social messaging to aid consumers, and especially families at home who are educating and cooking like never before.

Beef Council Supporting Students Education With Beef & Veal

April 17, 2019 The Beef Checkoff Program

Beef and veal have been popular this past year within middle and high school culinary classrooms across the state. For its seventh year, the Pennsylvania Beef Council (PBC) with support from Mountain States Rosen, Marcho Veal and the Center for Beef Excellence provided beef and veal grants to family and consumer science educators during the 2018-2019 school year with approximately 9,500 students benefitting from the grant program.

A New Look for the Northeast Beef Promotion Initiative, Yet the Same Loyal Brand

February 26, 2019 The Beef Checkoff Program

The Northeast Beef Promotion Initiative (NEBPI), a contractor to the Beef Checkoff, tasked with the education and promotion of beef and beef products in the Northeast region, is pleased to unveil an updated website.

Consumer Demand for High-Quality Beef is Strong and Growing

January 14, 2019 Beef Checkoff Program

Strong consumer beef demand is expected to continue into 2019, with the USDA predicting consumers in the United States will eat 8.9 percent more beef this year than in 2015.ii Much of beef’s demand is driven by ground beef and loin cuts, which are particularly popular with consumers at the grocery store.

Chuck Knows Beef, You Should Know Chuck

December 20, 2018 Beef Checkoff Program

Meet Chuck Knows Beef, the only all-knowing beef expert powered by Google Artificial Intelligence. He has the know-how of a rancher, the skills of a chef … and the sense of humor of, well … a dad.