The North American Meat Institute, on behalf of the Beef Checkoff, today unveiled a new consumer and industry-focused Veal Made Easy website that offers a simpler user experience, easy navigation and improved mobile performance.
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The Beef Checkoff hosted a comprehensive two-day training in Frederick, MD, with eight influencers from across the Northeast region. The group consisted of chefs, registered dietitians and lifestyle/food bloggers. These influencers are valuable members of the beef community, with the opportunity bring the positive beef story to their circles of influence every day. …
Ground Beef is beef’s most versatile item. Retailers sell multiple forms, pack sizes and types to meet a plethora of consumer needs and occasions – from a dinner of one to a celebration for many. Fitting most any appliance, cooking method, or cuisine type, Ground Beef is often quick and convenient, as well. No wonder it accounted for 40% of dollar sales and fully half of last year’s pound sales.1 …
Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. …
For many consumers, their love affair with the great taste of beef is found in middle meats – cuts from the Rib, Loin and Sirloin.1 While Ground Beef, strips, cubes, end and minor primal cuts are also popular choices, consumer willingness to pay handsomely for the middle meat experience clearly confirms a special enthusiasm for these cuts. …
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