Beef Checkoff

2023 Asics Falmouth Road Race Highlights Beef’s Nutritional Benefits as Part of an Active Lifestyle

August 28, 2023 Beef Checkoff

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 51st running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff and the South Dakota Beef Industry Council. The race’s health and fitness expo was hosted Thursday, August 17 – Saturday, August 19, 2023, with the race hosted on Sunday, August 20, 2023, in Falmouth, MA. …

Checkoff-Funded Nutrition and Health Research Must Connect With New Consumer Audiences

August 18, 2023 Angie Meyer, Okarche, Okla. Member, Cattlemen’s Beef Board and Co-Chair, Nutrition & Health Committee

“The Beef Checkoff’s principal role is to successfully drive demand for beef. To accomplish that goal, we must engage with a broad range of consumers. That’s why the Checkoff is expanding its efforts and working to reach different consumer audience segments.” …

Cattlemen’s Beef Board Presents John Huston with Beef Checkoff Visionary Award

July 26, 2023 Cattlemen's Beef Board

John Huston of Chicago, Illinois was honored with the Cattlemen’s Beef Board’s third annual Beef Checkoff Visionary Award during the General Session of the 2023 Cattle Industry Summer Business Meeting in San Diego, California. This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. …

California Beef Council Launches “Sizzled in California” for Summer Grilling

June 21, 2023 The Beef Checkoff

Here in California, we try not to restrict grilling to a single season. After all, this is the place that gave the culinary world Tri-Tip! But we can’t deny that summer grilling holds a special place in our collective hearts. And when it’s beef on the grill, the sound of that sizzle is unmistakable. …

Thinking Sustainably: How Caring for the Land and High-Quality Beef Go Hand-In-Hand

April 25, 2023 National Cattlemen’s Beef Association

The farm to fork trend is everywhere and with summer grilling season approaching the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected. Celebrity Chef Lamar Moore and Rancher John Coleman Locke, owner of J.D. Hudgins Ranch, got together to talk more about sustainability and recipes. …