Beef Checkoff: Who’s Who & How It Works
For three and a half decades, the Beef Checkoff has existed to promote beef, but unless you are actively engaged in the program, you may not fully understand its management and oversight. …
For three and a half decades, the Beef Checkoff has existed to promote beef, but unless you are actively engaged in the program, you may not fully understand its management and oversight. …
While the increased demand and the impacts of COVID-19 temporarily led to supply constraints during the summer, the retail industry rebounded well for the remaining months of 2020. …
The path to sustainability is never complete. Rather, it is a continuous journey being carried out by the farmers and ranchers responsible for raising and supplying beef to the U.S. and across the world. To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts. …
The journey to deliver high-quality and safe beef requires collaboration from pasture to plate. At each step of the process—from the beef farmers and ranchers who raise beef and abide by Beef Quality Assurance standards to the chefs and restauranteurs who prepare beef in their restaurants there is a strong commitment to delivering high-quality beef that consumers love. …
The COVID-19 pandemic has resulted in consumer shopping shifts unlike any the industry has ever seen. That’s why the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, sought to better understand how domestic consumers have responded to these unprecedented events . …
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