The Quest for Better Beef

August 20, 2020 ERIC BENSON, Texas Monthly

When some 8,500 ranchers, stockers, feeders, and meat-packers began arriving at the Henry B. Gonzalez Convention Center, in San Antonio, for the annual National Cattlemen’s Beef Association conference and trade show this past February, they had reason to celebrate. And yet a sense of unease hung over the convention.