California Beef Council Shows Their Appreciation to the State’s Resilient Chef Community

November 19, 2021 California Beef Council

In a month that’s traditionally set aside for giving thanks, the California Beef Council (CBC) showed their thankfulness and appreciation for an industry that was hit hard by the COVID-19 pandemic-foodservice. In a partnership with EATYALL, a chef-focused company looking to bridge the gap between farmers, ranchers and chefs, the CBC shipped care packages to 30 premier chefs across California to show appreciation for their efforts in keeping beef as a centerpiece on their menus.

It’s Not Just Millennials: How Beef. It’s What’s For Dinner. Segments Consumers

August 26, 2020 The Beef Checkoff

Beef caters to a wide variety of consumers. From young to old, East Coast to West Coast, beef is something almost everyone enjoys. But not all consumers approach how they eat in the same way.