Bel Brands USA

Boursin Cheese and Lance Bass Help Hosts Foster Connections and Overcome Holiday Stress with New Connection Collection

November 13, 2023 Bel Brands USA 

This holiday season Boursin® Cheese is bringing back Maison Boursin — a house of entertaining inspiration — to alleviate the stress hosts experience. This time of year is synonymous with gatherings, but it often comes with unwanted stress for those who are hosting the festivities, leading to a lack of connection. In a recent survey, Boursin found 83% of Americans aged 21-45 would entertain more often if it wasn’t so overwhelming and nearly 3 in 4 people report feeling disconnected as a result of spending less time with friends and family than in years past. …

The Laughing Cow Unveils New, Limited-Edition Packaging Along with ‘The Laughing Contract’ Sweepstakes

September 8, 2023 The Laughing Cow

This fall, The Laughing Cow®, makers of the spreadable and creamy cheese wedges, is bringing consumers a fresh take on their iconic branding with new, colorful, limited-edition packaging inspired by recognizable pop culture designs. The new packaging will also feature a unique QR code for a sweepstakes to nominate people in their lives who choose laughter and spread joy to win ‘The Laughing Contract,’ sponsored by The Laughing Cow. …

Babybel Plant-Based White Cheddar Joins Babybel’s Dairy-Free Portfolio as its First New Flavor

May 1, 2023 Bel Brands USA

Following the successful launch of Babybel Plant-Based last year, which received unsurpassed positive consumer feedback and flew off of store shelves, Babybel® is bringing the first new flavor to its alternative dairy lineup with the introduction of Babybel Plant-Based White Cheddar Cheese Alternative this spring. …

No Picture

Babybel Plant-Based teams up with actors Jason Biggs & Jenny Mollen ahead of Valentine’s Day

February 3, 2023 Bel Brands USA

You never forget your first, which is why fan-favorite snack cheese brand Babybel® wants to make sure your first time trying plant-based cheese is with someone you trust. In partnership with married couple and actors Jason Biggs and Jenny Mollen, the brand is launching the Babybel ‘First Time’ Experience to support cheese-lovers as they lose their V-card (vegan card, that is). …

Boursin Cheese and Padma Lakshmi Share Entertaining and Gifting Tips to Level Up Every Gathering this Holiday Season with Maison Boursin

October 27, 2022 Bel Brands USA

Earlier this year Boursin® Cheese introduced Maison Boursin to elevate every day hosting occasions, with James Beard award winning host and author Padma Lakshmi as the Maison Host in Residence. Lakshmi and Boursin are back this holiday season with gifting inspiration, hosting tips and delicious recipes, to make the art of entertaining easy, elevated and, above all, enjoyable for every occasion. …