Global Seafood Alliance Releases Results from First Consumer Campaign

December 22, 2022 Global Seafood Alliance

The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products.

Secret Island Salmon Introduces Hot Dogs, Bacon, Burgers & More

October 24, 2022 Secret Island Salmon

Direct-to-consumer seafood brand Secret Island Salmon revolutionizes the seafood industry once again, introducing seven brand-new products that take the guesswork out of sourcing and seasoning. Joining the brand’s beloved Atlantic Salmon are Atlantic Salmon Hotdogs, Smoked Coho Salmon Bacon, Atlantic Salmon Burgers, Blackened Salmon, Whiskey Teriyaki Salmon, Cold Smoked Coho Salmon and Coho Salmon.

GSA Launches BAP Consumer-Facing Website

July 19, 2022 Global Seafood Alliance

A new Best Aquaculture Practices (BAP) consumer-facing website, a key piece of the Global Seafood Alliance’s (GSA) first-ever consumer marketing campaign, was unveiled today. The site features information on the BAP certification program, an introduction to aquaculture, seafood recipes and information on seafood’s positive effect on health and wellness. The site also links to a “how to find” page with direct connections to BAP retail and foodservice partners.

Amfori, GSA Partner on Human Rights Due Diligence in Seafood

The Global Seafood Alliance (GSA) is pleased to announce that it has signed a letter of intent with amfori, a leading global business association for open and sustainable trade, outlining the terms and objectives of a partnership.

Global Seafood Alliance Aims to Increase Seafood Consumption with First Consumer Marketing Campaign

April 20, 2022 Global Seafood Alliance

The Global Seafood Alliance announced the launch of its first consumer marketing campaign to coincide with U.S. National Seafood Month in October. To capitalize on consumers’ shift to more seafood consumption and preference for fish that’s responsibly sourced, the campaign will communicate directly with consumers through earned and social media and engage retailers and foodservice operators to join in telling the story.