Brian Bocock Named Chair of the USHBC Promotions Committee

Brian Bocock, vice president of product management at Naturipe Farms, has recently been appointed chair of the USHBC Promotion Committee. Bocock takes over the leadership position from Jeff Malensky, president of Oregon Berry Packing in Hillsboro, Oregon, who has served as the committee’s chair for the past three years.

Superfruit Industry Disruptor Agrovision Announces Largest Equity Financing to Date

March 25, 2024 Agrovision

The investment will fund Agrovision’s continued global expansion, distribution, product development and technology, as the Company continues scaling its differentiated year-round product offering.

Driscoll’s Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024

March 21, 2024 Driscoll's

This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. These organizations are setting new standards and achieving remarkable milestones in all sectors of the economy.

Agrovision Celebrates 10 Years of Bringing the World a Better Berry

February 19, 2024 Perishable News

In just a decade, Agrovision has become the third-largest grower of blueberries in Peru, capturing the leading position in the global premium blueberry market. Agrovision is also the principal exporter of premium Jumbo blueberries to North America and a primary blueberry exporter to China. 

U.S. Highbush Blueberry Council Seeks Nominees for Regional Member Positions

The U.S. Highbush Blueberry Council (USHBC) is seeking nominees to fill Regional Member and Alternate positions. The nomination period will begin on January 29, 2024. Current USHBC Regional Member and Alternate terms for the Western, Midwest, Northeast and Southern regions will expire on December 31, 2024 and will assume their new term January 1, 2025.