Fixing Fresh-Cut Flowers With a New Supply Chain

October 17, 2019 PYMNTS

When John Tabis founded the digital flower delivery service Bouqs seven years ago, his goal was to make the flower industry more sustainable. And while “sustainable” has become an increasingly favored descriptor for many direct-to-consumer (DTC) businesses looking to take a new bite out of an old vertical, Bouqs was designed from the ground up to change the way flowers on demand are sold, by changing the supply chain that brings them to market.

Flower Startup The Bouqs Co. Touts Sustainability

Like many brands today, flower company the Bouqs Co. is touting a marketing message of sustainability. Unlike some companies that just pay lip service to the trend, however, the Bouq’s message is built into the foundation of the brand.