60 is Sweet for Frieda’s Branded Produce

March 31, 2022 Frieda’s Inc.

It’s a special time for Frieda’s Branded Produce, as we are celebrating 60 years in business! In 1962, our late, fearless founder Frieda Rapoport Caplan embraced the mission to advocate for the unspoken fruits and vegetables of the world—like spaghetti squash, dragon fruit, and the landmark item that put Frieda’s on the map nationwide—kiwifruit.

Branding, Local and The Future of Produce: University of Georgia’s Ben Campbell Speaks Out

A favorite research presenter at the New York Produce Show, Professor Ben Campbell will be sharing new research findings on the value of brands in produce, as well as the importance of local in the buying decision.

Research Shows 68% of Shoppers Will Pay More for Branded Produce

New research conducted by Foodmix Marketing Communications, a leading food marketing agency, reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories.

Research Shows 68% of Shoppers Will Pay More for Branded Produce

New research conducted by Foodmix Marketing Communications, a leading food marketing agency, reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories.