SAVE THE DATE – CalFlowers is excited to give you… ‘That Flower Feeling’!

January 4, 2022 CalFlowers

CalFlowers will share, for your viewing pleasure, our exciting new consumer-direct brand and marketing campaign launch.  Everyone is invited to join!

CalFlowers Prepares Major Consumer-Direct Marketing Campaign

November 2, 2021 CalFlowers

At its Member Appreciation Event in August, CalFlowers provided to attendees its exciting, new marketing initiative.  CalFlowers’ aspirational goal is “More Americans enjoying more flowers more often” and we are excited to launch this high-impact campaign on behalf of the broader floral industry.

Great Lakes Floral Association Announces 2021 Design Contest Winners

This year the Great Lakes Floral Association (GLFA) held its annual design contest virtually. There were over 55 contestants between the Student, College/Novice, Professional and Academy divisions. The GLFA would like to thank all those who enter this years contest. The 2021 GLFA Design Contest winners are as follows:

CalFlowers Strengthens Scholarship Fund with Donation to AFE

February 1, 2021 American Floral Endowment

CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers Scholarship administered by AFE.

Steve Dionne Named Executive Director of CalFlowers

October 30, 2020 CalFlowers

CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, is pleased to announce the hiring of Steve Dionne as executive director.