The California Avocado Commission marketing team took advantage of the second annual International Fresh Produce Association Global Produce & Floral Show to announce big changes in how it will manage its marketing program going forward. …
The California Avocado Commission (CAC) announced that Jeff Oberman, who served as President and CEO of the organization since October 2022, has left the organization to pursue other interests. …
Mother Nature continues to test the resilience of California avocado growers this year, the latest test being heavy rainfall and winds from Tropical Storm Hilary and a moderate earthquake in the Ojai area on the same day. Fortuitously for many California avocado farmers, these events will not impact this year’s harvest because most of the fruit was picked before the storm. …
California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month. The California Avocado Commission is using an integrated support plan including public relations outreach, retail promotions, foodservice chain programs, social media and more to market this year’s celebration. …
The California Avocado Commission invites avocado lovers to celebrate California Avocado Month this June. Grown in the Golden State from San Diego to Monterey by about 3,000 growers, California avocado season generally runs from spring through summer, making June a perfect time to explore every delicious opportunity to sink your teeth into them. …
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