“Avocado Power” Fuels Elite Sailing Race as the “World Avocado Cup Regatta” Returns to San Diego Bay on July 31

The World Avocado Organization (WAO) and the historic San Diego Yacht Club will host the second edition of the World Avocado Cup Regatta on July 31 – August 1, 2021. The regatta is co-sponsored by the Peruvian Avocado Commission and the California Avocado Commission (CAC).

California Avocado Commission Offers Summer Marketing Support

Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging.

June is California Avocado Month

This year’s marketing activity includes a recipe contest, a drive-in movie event, chef recipes, social media support, public relations outreach and more. Concurrently the Commission is supporting customized retail and foodservice promotions that drive awareness of California avocados at point of purchase.

Brand Advocates Build Awareness of California Avocados

Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They work with the California Avocado Commission consumer public relations programs, health and wellness initiatives, social media outreach, website content development and other marketing programs.

Statewide Grower Referendum Affirms Continuation of California Avocado Commission

The California Department of Food and Agriculture recently completed a state-mandated referendum vote that determined the California Avocado Commission is approved to continue in operation for the next five years. By law, a continuation vote among eligible commercial California avocado producers must be held every five years.