California Avocado Commission

California Avocado Marketing Support In Full Force

April 25, 2023 California Avocado Commission

Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health. As a result, the 257 million pounds of California avocados estimated for this season likely will be concentrated from late April through summer. To bolster this volume, the California Avocado Commission is engaged with marketing support at full throttle. …

The 2023 California Avocado Season Is Officially Here

April 17, 2023 California Avocado Commission

The California Avocado Commission announces the kickoff to the 2023 season with fresh, delicious fruit available now through summer. From smoothies and salads to dips and desserts, everyone’s favorite California avocados are packed with flavor and nutrients, and are a versatile staple in any diet. …

California Avocado Commission Hires New VP Marketing

March 15, 2023 California Avocado Commission

The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month. Terry has more than 30 years of sales and marketing experience in the foodservice and retail channels, most recently as Head of Partner Success & Strategy for Impossible Foods. …

California Avocado Commission Salutes International Women’s Day

March 7, 2023 California Avocado Commission

In honor of International Women’s Day (March 8), the California Avocado Commission, which represents growers farming on about 50,000 acres in the state, is sharing profiles of some female avocado farmers to showcase the role of women in the industry. As with all farming, women have long been active in growing California avocados. Many California avocado growers come from multigenerational farming families, and with generational transitions happening, increasingly women are taking on avocado grove management and ag industry leadership roles …

California Avocado Marketing and Season Forecast Announced

January 31, 2023 California Avocado Commission

The California Avocado Commission announced its marketing plans for 2023 along with the early season California crop forecast for its fiscal year 2022-23. The harvest estimate is 257 million pounds of avocados, which is a slight decrease compared to the 2021-22 season crop volume of 276 million pounds. …