California Avocado Commission Launches Summer Entertaining Program

With June’s California Avocado Month drawing to a close, the California Avocado Commission (CAC) has launched a new Summer Entertaining program to support the brand through the remaining season. The crop is expected to have continued availability into August with limited volume later. CAC’s new program includes Fourth of July and summer-themed retail promotions along with supplemental advertising and consumer communications.

June California Avocado Month Program Enters Seventh Year

It’s June, which means it is time for the seventh annual California Avocado Month promotion designed by the California Avocado Commission (CAC). This year’s program includes a food hall partnership, activities by spokesperson Chef Sam Zien, public relations and influencer outreach, blogger recipe development, digital and social support.

California Avocados Shine in Globally Inspired Dishes

American consumers think of California Avocados as a state icon and a building block of its locavore cuisine. Marrying the comfort of avocados with the adventure that ingredients from around the globe lend to a dish is a winning combination. As California’s avocado season reaches its peak, foodservice operators should look to other cultures for tasty new ways to showcase the State’s freshly picked, quality fruit.

World Avocado Organization, California Avocado Commission, and Avocados From Peru Dish Up One-of-a-Kind Collaboration

In a first-of-its kind marketing mash-up, the World Avocado Organization (WAO), California Avocado Commission (CAC), and Peruvian Avocado Commission (PAC) have partnered to sponsor the Michelin Guide for California launch event and 2019 Star Revelation, June 3 at the Paséa Hotel in Huntington Beach, CA. Notably, the avocado is the first non-processed agricultural product collaboration in the 119-year history of the Michelin Guide.

Memorial Day Weekend Support Featured in California Avocado Commission Program

Memorial Day weekend is one of the strongest periods of the year for avocado consumption, ranking among the top four seasonal sales events. The California Avocado Commission (CAC) has set in motion plans that support retailers who merchandise the fruit around the American holiday.