For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the Commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post season activity maintains brand awareness. …
Ten years ago, the California Avocado Commission first observed June officially as California Avocado Month and are excited to continue celebrating this long-standing tradition. As an ode to the past ten years, the Commission has enlisted the culinary talents of Southern California-native, Chef Nyesha Arrington, to create two delicious and seasonal recipes that prominently feature California avocados, which are grown by about 3,000 California avocado growers with groves from San Diego to Monterey. …
With California avocado season officially underway, West Pak Avocado, a California-based avocado supplier, saw record volume in February. …
Skilled farmers and perfect weather have set the table for a large and delicious crop Index Fresh kicks off its California avocado season with a message to consumers: delicious avocados, and lots of them, are coming your way in 2022. Early rains and plenty of sunshine have fed an impressive crop, and 306 million pounds of those California-grown avocados will end up sliced, diced and mashed into some of the tastiest, most nutritious meals in the US this year. …
The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown. …
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