Index Fresh Welcomes 2022 California Avocado Season With Focus on Quality and Sustainability

February 4, 2022 Index Fresh

Skilled farmers and perfect weather have set the table for a large and delicious crop Index Fresh kicks off its California avocado season with a message to consumers: delicious avocados, and lots of them, are coming your way in 2022. Early rains and plenty of sunshine have fed an impressive crop, and 306 million pounds of those California-grown avocados will end up sliced, diced and mashed into some of the tastiest, most nutritious meals in the US this year.

California Avocado Forecast Shows Increase Over Last Season

The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.

California Avocado Commission Promotes Angela Fraser

The California Avocado Commission has promoted Angela Fraser to Director of Trade and Legal Affairs. Fraser, who has worked for the Commission for 21 years will provide oversight and management of corporate legal affairs. She also will continue to lead the strategy, planning, production, execution and budget of the California Avocado Commission’s nutrition program.

California Avocados Take A Road Trip

Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips. Recognizing this trend, the California Avocado Commission produced three road trip videos that meld iconic California locations with in-season California avocados.

California Avocado Commission Offers Summer Marketing Support

Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging.