The California Avocado Commission Board of Directors has selected produce veteran Jeff Oberman to become the organization’s new president, effective October 10, 2022. Mr. Oberman’s produce industry career has spanned 25 years so far. From 2020 to the present he served as vice president of sales – business development for PRO*ACT and was their vice president strategic programs for the prior two years. …
Index Fresh is sticking a fork in one of the tastiest California avocado seasons ever. For avocado growers, the 2022 season meant six months of record pricing and returns on their fruit. For consumers of California avocados, the 2022 season meant excellent quality fruit that was available early and often. …
An active search continues for the role of California Avocado Commission president following the retirement of Tom Bellamore earlier this year. During the Commission’s August board meeting it was announced that Ken Melban has been appointed to the role of interim president of the Commission. …
For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the Commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post season activity maintains brand awareness. …
Ten years ago, the California Avocado Commission first observed June officially as California Avocado Month and are excited to continue celebrating this long-standing tradition. As an ode to the past ten years, the Commission has enlisted the culinary talents of Southern California-native, Chef Nyesha Arrington, to create two delicious and seasonal recipes that prominently feature California avocados, which are grown by about 3,000 California avocado growers with groves from San Diego to Monterey. …
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