California Milk Processor Board

California Milk Processor Board Launches New “Get Real Inc.” Campaign with Desi Banks and Social Influencers to Encourage Authenticity

December 14, 2023 California Milk Processor Board

The California Milk Processor Board (CMPB), renowned for pioneering the iconic “got milk?” campaign, recently announced its latest advertising initiative – “Get Real Inc.” This campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers. Together, they present innovative creations aimed at promoting authenticity in a world increasingly dominated by technology and artificiality. …

‘Bones Love Milk’ Live Event Series Kicks Off New Season at Shredquarters

August 10, 2023 California Milk Processor Board

Last week, the “Bones Love Milk” skate team, sponsored by the California Milk Processor Board (creators of got milk?), hosted Shredquarters, a four-day immersive skateboarding pop-up event in Huntington Beach right across the street from the US Open of Surfing that draws 500,000 people annually. The event brought together skateboarding legends such as Christian Hosoi and Olympian Bryce Wettstein as well as influencers such as Rumer Willis and Tallulah Willis and hundreds of local skateboarders. …

California Milk Processor Board Partners With Skate Enthusiasts Via Its ‘Bones Love Milk’ Initiative to Help Provide 250,000 Meals to California Families

December 18, 2020 California Milk Processor Board

California is the birthplace of skate culture – the state is home to over 1.6 million skateboarders, 70% of which are under 18. It’s also home to more than 4.2 million people who face hunger this holiday season and that number is rising. …

The Creators of got milk? and California Dairy Farmers Partner to Help Provide 1 Million Meals and 1 Million Servings of Milk

August 26, 2020 California Milk Processor Board

The partnership with Feeding America® will help provide 1 million meals1 and 1 million servings of milk2 through the launch of #FoodForThought, a campaign highlighting acts of kindness while inspiring and encouraging people’s desire to give back to their community. …

Creators of ‘Got Milk?’ Partner with Funny or Die to Draw Attention to Misinformation and Dispel Myths about Milk

September 20, 2019 California Milk Processor Board

Via the help of Funny or Die’s cast of comedic, quirky talent, the debut of two humorous online videos and an ongoing Twitter feed managed by Special Counsel for the Department of Dairy Justice, Bobby Mooer, the new parody investigation campaign aims to get people to think twice about the information they’re hearing about milk and look for the facts. …