Robert Verloop Named Executive Director and CEO for the California Walnut Board and California Walnut Commission

The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 countries around the world.

California Walnuts Launches Global “Power of 3” Campaign to Address Importance of Omega-3 Consumption

The California Walnut Commission announced the third annual “Power of 3” global marketing campaign to increase awareness about the benefits of omega-3s and to highlight how walnuts are an excellent source of plant-based omega-3 ALA (alpha-linolenic acid).

California Walnuts to Launch Global Marketing Initiative on March 3 with Coordinated “Power of 3” Events across the Globe

“Power of 3” will launch on March 3rd with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.

California Walnuts Launches First-Ever Global Marketing Initiative Encouraging Consumers to Embrace “The Power of 3”

The California Walnut Commission announced today the launch of “The Power of 3” global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple way to boost overall nutrition, worth sharing with friends and family in the spirit of love this February.