Select Beef: Who Wants It?

“Without paying attention to shifts in the market, it can be easy to assume what worked when you started still works now,” says Paul Dykstra, of the Certified Angus Beef ® (CAB®) brand. “It’s hard to argue there’s ever been true demand for Select, rather than simply a price point for those indifferent to quality.”

It’s the Roast Wonderful Time of the Year

December 22, 2020 Certified Angus Beef ® brand

Jolly chatter fills the house. The table brims with familiar décor and flavors. Distant relatives and dear friends all pull up a chair and start passing dishes.

Behind The Brand – What Makes the Certified Angus Beef Brand Tick?

On the outside, clocks look simple. But the plain cover hides the famously complex yet dependable system of gears and circuitry known as clockwork. It’s a lot of production for an effective tool. The Certified Angus Beef ® (CAB®) brand can look like that. A company working for cattlemen and women, driving demand for high-quality cattle through great eating experiences. But what complex system behind the scenes makes it work?

Brand Specifications Evolve

“Meat heads” by education and experience, scientists and number crunchers gather to analyze the latest scatter plot. Coffee fuels the banter as they discuss where the figures point toward progress.

Lights, Camera, Cook! Chefs Encourage with Home Cooking Videos

June 19, 2020 Certified Angus Beef LLC

With society running on a new schedule, chefs at the Certified Angus Beef ® (CAB®) brand explored different ways to connect with consumers.