Chilean Citrus Committee Partnering with Shopkick to Engage Shoppers and Drive Purchases of Chilean Citrus

September 10, 2021 Chilean Fresh Fruit Association

With Chilean lemons, mandarins, and navels all in bountiful supply, the Chilean Citrus Committee has launched an innovative program with leading shopping rewards app, Shopkick, to educate and inspire shoppers online and incentivize Chilean citrus purchases at the store level. The program launched on August 30 and will run through September 20.

Chilean Kiwifruit Season in Full Swing

With season export projections of 145,000 tons, Chile has shipped 76% of this (110,624 tons of kiwifruit worldwide) through Week 29.  North America is Chile’s second largest export market, and demand has been consistently strong throughout the season.  Volume to North America has increased by 20% from 2020, with 19,439 tons shipped through Week 29. 

Chilean Citrus Committee Releases Updated Season Forecast

Export volumes of lemons, navels and mandarins remain in line with the first 2021 forecast (98,000, 89,000 and 145,000 tons, respectively). With a total citrus forecast of 391,000 tons, Chile expects to ship roughly 85% of all volume to the U.S. market.

Chilean Citrus Season Projects Volume Increase to the U.S. Market

In its initial forecast for the 2021 season, the Chilean Citrus Committee of ASOEX estimates a six percent increase in citrus exports, encompassing navels, lemons, and easy peelers (clementines and mandarins). With a total citrus forecast of 387,000 tons, Chile expects to ship roughly 85 percent of all volume to the U.S. market.

Fruits from Chile Facebook Hits 1 Million Milestone

The Fruits from Chile Facebook page recently reached a new milestone, surpassing one million fans. With fans from over 50 countries across the globe, this is just one of several social media platforms that Fruits from Chile has utilized since 2015 to engage consumers around the world with compelling information about the numerous fresh fruits available from Chile.