Chrysal Announces CEO Succession

February 13, 2023 Chrysal International B.V.

As of February 13th current CEO Peter Vriends will step down as CEO. Peter served for 5 years as CEO of Chrysal and led the acquisition of the company by OAT and was the driving force behind the growth of the company. 

Research Shows Consumers Prefer Plants With The Most Flower Buds and Treated With Largo

Research conducted by the research agency “Into the minds” shows that no less than 80 percent of respondents prefer plants with many  flower buds and are also willing to pay more for it. In addition, the research showed that consumers prefer the plants treated with Largo and find it important that the plant looks healthy when purchased. This meant having sufficient buds, green leaves and fresh colours. Consumers consider the pot size and the length of the stems to be less important when purchasing.

Chrysal with Sustainable Innovations at the IFTF and Trade Fair

This year, sustainability plays a central role at the IFTF in Vijfhuizen and Trade Fair in Aalsmeer. At Chrysal, sustainability is an integral part of who we are and how we work. We believe in a zero-impact flower industry and are committed to achieving this goal with our partners, so that future generations can also enjoy sustainable flowers. At this year’s fairs we will be placing the spotlight on two  new sustainable innovations.

Sustainable Travel for Fresh Roses by Sea

September 6, 2022 Chrysal International

The future of transporting flowers is sea freight. Flowers are no exception in the battle against rising transport costs and reducing carbon emissions. At Chrysal sustainability comes first. We have put this at the heart of our business and are aiming for a zero impact flower industry together with our partners. Sea freight lowers the carbon footprint by as much as 92% in comparison to airfreight, but comes with many challenges. With the development of our Sea Freight Service, Chrysal can help solve some of these challenges.

Chrysal Compostable Sachet Receives Home Compostable Certificate

May 31, 2022 Chrysal

Our compostable sachet, introduced in 2018 has recently received the DIN Home Compostable Certificate (9P0044). This means that not only is the sachet industrial compostable, but is also home compostable; taking  26 weeks to decompose in a home compost heap. With the introduction of the compostable sachet Chrysal contributes to the change within the flower industry moving from traditional plastic packaging to more sustainable alternatives.